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Content Writing For "Regular" People

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My daughter, Jennifer Jarrell, was kind enough to provide me with some feedback on my web site. In summary, she thought that some of the content was too technical for a new small business owner to understand. My first inclination was to write a series of articles labeled "... For Dummies". Like, "Web Portals for Dummies". I decided that using the word Dummies could be a possible trademark infringement on the very popular books. So, I decided to look up the word dummy online. Here's the definition I found:
Main Entry: dummy
Part of Speech: noun
Definition: stupid person

Synonyms:

blockhead, dimwit, dolt*, dullard, dunce, fool,idiot, ignoramus, moron, numskull, oaf, simpleton

Antonyms:

brain, genius
To be honest, the substitute words for dummy seem very insulting. So, I've decided to embark on writing a series of blog posts for regular people. Non-technical and easy to understand. Sure the site will still have lots of more technical stuff, but I will periodically write regular stuff as well. Thank you Jennifer for the suggestion! Jennifer lives in Charlotte, NC, providing urban ministry services through Hyaets.  .

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